A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Listed below just a few logical reasons why you need to protect your brand:
Trademark registration of one’s mark gives everyone constructive notice of one’s ownership. In my view, this is probably of, if not the most compelling reason for registering your mark. With notice, a alternative party doing a look up an identical or similar mark as yours will see that you already own the mark, is therefore put on notice that its use of much the same or similar mark to yours may result in trademark infringement. The third party is put on to notice to choose a new and different mark. With such notice, registering your mark prevents a potential conflict in long term.
Social media is an imperative resource for many businesses. Customers search for brand names on every tinnitus is created social media sites including Facebook, Twitter, and Pinterest. Each web 2 venue has policies in place to combat improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social bookmarking for financial gain, for example, isn’t uncommon. Such improper practices can result in the venue suspending the wrongdoer’s social networks account. Observe venue’s policies for facts. However, I identified that whenever complain to be able to social media site of such wrongdoing and claim that another is your brand without permission, the sites administrator responds with a request of proof of ownership of the subject type. A trademark registration gives compelling evidence of brand ownership.
Registering your mark shows a persistence to your brand and shows your customers that commitment. The goodwill that can be developed through such commitment is invaluable to a profitable business.
Cybersquatters register domain names that are exactly the same or much like other parties’ trademarks or known brands with the sole purpose of promoting them (to the rightful owner) a high service charge. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to File Trademark Assignment in India Online a lawsuit and collect damages from individuals who register a domain name can be identical or similar to your trademark.
Trademark registration can go on for as long as you continue when using the mark in commerce. Undoubtedly are a some businesses that have registered trademarks which can be over a hundred years old.
Trademark registration may not be for all businesses. However, there are lots compelling reasons for protecting your brand as you protect any other business skill. A trademark is your business’ brand, its identifier. Protect it with trademark registration.